Interesting, $8B pre-money valuation, and selling 5% stake for $400M and very interesting quote from the article as well…

Wondering how long this “ad-free” trend will last. YouTube also announced their ad-free service. HBO announced their online package and ofcourse Netflix doesn’t have ads.

They believe that ad-based streaming services aren’t able to generate enough revenue to make up for declining sales of CDs and digital downloads.

via Spotify Nears Deal to Raise $400 Million at $8.4 Billion Valuation – WSJ.